Charlotte Day’s 88% sets out to explore the relationship between materialism and consumerism through the process of manipulating materials’ properties. Challenging the connotations behind ownership and authorship, she portrays the plastic world we reside in through her corruption of materials’ original form.The absence of naivety and ignorance creates an immersive harsh reality in efforts to raise questions and to generate conversations about mass production of single-use plastic and to confront you with the obvious damaging effect on the planet. By constructing a different perception of this material, it evolves the value of plastic.
